As California begins enforcing its landmark privacy law, businesses must make a habit of responding to consumers’ requests about their data, state Attorney General Xavier Becerra said.
“We go live tomorrow,” Becerra (D) said Tuesday in an interview. “If we are reaching out to you, it isn’t to say hello.”
Becerra’s comments show that any companies ignoring state residents’ new rights under the California Consumer Privacy Protection Act may be among his early enforcement targets.
“I hope that the businesses that we will be reaching out to and sending notices to will take them seriously,” Becerra said.
Becerra declined to say which companies or industries he will focus on first.
The law, which took effect Jan. 1, created consumer rights such as the ability to opt-out of data sold to third parties. It also lets Californians ask to have their data deleted and learn what information companies are collecting about them.
Companies have said they lack the state guidance and final rules they need to fully comply with the law. Becerra has rejected calls to delay enforcement and has said companies have had enough time to prepare.
Becerra pressed the state Office of Administrative Law June 2 to approve his final proposed rules, which he released in draft form in October 2019, by tomorrow.
A spokesperson for the administrative law office said Tuesday that officials are still reviewing the rules “and no decision has been reached.”