The Washington state attorney general would get new authority to hold companies accountable for privacy practices under a measure unveiled by state senator Reuven Carlyle.
The Washington Privacy Act would give state residents the right to know who is using their personal data; to correct inaccurate information; to opt out of targeted advertising and sale of data; and to have some data deleted. The state attorney general would be empowered to seek injunctive relief and to seek to fine companies up to $7,500 per violation under the measure.
“Our individual consumer data is central to who we are as individuals,” Carlyle (D) said. The measure “is a bold step forward in bringing the best protections to Washington state and the country,” he added.
Carlyle’s proposal comes amid growing pressure for states to pass new privacy laws as Congress stalls on a federal measure. State lawmakers in New York, Massachusetts, and Colorado are also pushing to pass measures.