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YouTube Will Rely on Spotty AI to Comply With FTC Settlement

Sept. 4, 2019, 6:23 PM

YouTube will stop selling personalized ads on videos aimed at children as part of a regulatory settlement on Wednesday. But the company’s plan relies on technology that has struggled to make nuanced decisions in the past.

The Google unit will use artificial intelligence to identify which videos are aimed at kids, then cut those clips off from targeted ads.

It’s a plan politicians and consumers have heard before. YouTube has used AI for years to find and take down unwanted content including pornography, terrorist propaganda and extreme violence. Other tech companies, such as Twitter Inc. and Facebook Inc., have said...

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