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The United States Law Week

NatureWise Curcumin Supplement Capsule Amount Draws Lawsuit

June 30, 2020, 8:25 PM

HeartWise Inc.'s “NatureWise Curcumin” dietary supplements are deceptively marketed to make consumers think a single capsule of the purported inflammation-fighter provides a full dose, a new consumer suit in a California federal court alleges.

Curcumin is found in turmeric, a spice frequently used in Asian curries. However, the amount of turmeric one would need to consume in order to get the positive benefits of curcuminoid consumption is upwards of 10 grams, the suit says. As a result, consumers take supplements to get the positive effects of curcuminoid without having to ingest copious amount of turmeric, unusual in the Western diet....

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